Hyperbolic articles continue to appear regarding the potential cost of new Alzheimer drugs.
I wrote a blog (and submitted a JAMA comment) in January 2022 on inflated "expected costs" (quote unquote) of Aduhelm. My blog and links, here. '
Basically, these academic estimates took what everyone in the pharma or the business world would call an "addressable market" and then said this was "expected sales." Two different things!!!
For example, if I have a new tennis shoe, the addressable market might be 100M people, but my expected sales might be 25,000 pairs.
This error has happened before. There were fears that Provenge, approved in 2010 for prostate cancer, would have sales of zillions of dollars and "bankrupt Medicare." But my informal estimate recently was that Provenge sales never reached higher than a few-percentage-points of its addressable market.
There's nothing wrong with the JAMA article itself; it takes the total number of US Medicare patients and various other estimates to estimate a potential market. However, like the January 2022 article, the Arbanas article again uses incorrect terms like "expected spending" which is a term that should not be used until you discount the total market by a market penetration factor (as occurred for Provenge).