A month ago, I was struck by a back cover advertisement by Caris on the ASCO POST trade journal, Caris positioning as "The Independent and Unbiased Molecular Information Company."
I noticed today the same logo appears on their website here (as of August 3, 2018) - https://www.carismolecularintelligence.com/info/
The website includes a comparison of Caris and Foundation Medicine - Caris launched in 2009, FMI in 2012; Caris test has 592 genes at 750X depth, FMI just 324 genes at 500X, and so on.
No take home message - just found the marekting or positioning approach and table interesting. Rather than quote it further or use screenshots, I'd direct you to the link above.